AliveProfile brand kit

Core identity

Logo suite

Download logo suite

Clear space: 0.33 × the logo height on every side
Minimum size: Horizontal 140px · Stacked 211px · Wordmark 121px · Symbol 32px · Avatar 48px

Primary logo (horizontal)

horizontal-color.svg12 KB · 157×38Download
horizontal-color.png45 KB · 1600×387Download

Stacked / vertical logo

stacked-color.svg13 KB · 248×257Download
stacked-color.png55 KB · 1158×1200Download

Logomark / symbol

symbol-color.svg1.3 KB · 128×128Download
symbol-color.png51 KB · 1024×1024Download

Wordmark

wordmark-color.svg11 KB · 110×16Download
wordmark-color.png34 KB · 1600×240Download

Emblem / badge

avatar-color.svg1.6 KB · 512×512Download
avatar-color.png18 KB · 512×512Download

Full colour on dark

horizontal-reverse-color.svg13 KB · 157×38Download
horizontal-reverse-color.png23 KB · 1600×387Download
stacked-reverse-color.svg13 KB · 248×257Download
stacked-reverse-color.png21 KB · 1158×1200Download
wordmark-reverse-color.svg12 KB · 110×16Download
wordmark-reverse-color.png24 KB · 1600×240Download
symbol-reverse-color.svg2.1 KB · 128×128Download
symbol-reverse-color.png14 KB · 1024×1024Download
avatar-reverse-color.svg2.3 KB · 512×512Download
avatar-reverse-color.png6.9 KB · 512×512Download

Mono black

horizontal-black.png29 KB · 1600×387Download
horizontal-black.svg13 KB · 157×38Download
stacked-black.svg13 KB · 248×257Download
stacked-black.png26 KB · 1158×1200Download
wordmark-black.svg12 KB · 110×16Download
wordmark-black.png30 KB · 1600×240Download
symbol-black.svg2.1 KB · 128×128Download
symbol-black.png16 KB · 1024×1024Download
avatar-black.svg2.3 KB · 512×512Download
avatar-black.png6.5 KB · 512×512Download

Mono white / reversed

horizontal-white.svg13 KB · 157×38Download
horizontal-white.png23 KB · 1600×387Download
stacked-white.svg13 KB · 248×257Download
stacked-white.png21 KB · 1158×1200Download
wordmark-white.svg12 KB · 110×16Download
wordmark-white.png24 KB · 1600×240Download
symbol-white.svg2.1 KB · 128×128Download
symbol-white.png14 KB · 1024×1024Download
avatar-white.png6.7 KB · 512×512Download
avatar-white.svg2.3 KB · 512×512Download

Single brand colour

horizontal-primary.svg13 KB · 157×38Download
horizontal-primary.png31 KB · 1600×387Download
horizontal-secondary.svg13 KB · 157×38Download
horizontal-secondary.png31 KB · 1600×387Download
stacked-primary.svg14 KB · 248×257Download
stacked-secondary.svg14 KB · 248×257Download
stacked-primary.png27 KB · 1158×1200Download
stacked-secondary.png27 KB · 1158×1200Download
wordmark-primary.svg12 KB · 110×16Download
wordmark-primary.png34 KB · 1600×240Download
wordmark-secondary.svg12 KB · 110×16Download
wordmark-secondary.png33 KB · 1600×240Download
symbol-primary.svg2.1 KB · 128×128Download
symbol-primary.png17 KB · 1024×1024Download
symbol-secondary.svg2.1 KB · 128×128Download
symbol-secondary.png17 KB · 1024×1024Download
avatar-primary.svg2.3 KB · 512×512Download
avatar-secondary.svg2.4 KB · 512×512Download
avatar-secondary.png6.5 KB · 512×512Download
avatar-primary.png6.3 KB · 512×512Download

Logo source files

logo.svg12 KB · 157×38Download
mark.svg1.5 KB · 128×128Download

Core identity

Colour palette

Primaryprimary
HEX
#6F4BF2
RGB
111, 75, 242
HSL
253°, 87%, 62%
CMYK
54, 69, 0, 5
Aa5.30 · AAAa3.96 · AA large
--brand-primary
Secondarysecondary
HEX
#5530D6
RGB
85, 48, 214
HSL
253°, 67%, 51%
CMYK
60, 78, 0, 16
Aa7.55 · AAAAa2.78 · Fail
--brand-secondary
Whiteneutral
HEX
#FFFFFF
RGB
255, 255, 255
HSL
0°, 0%, 100%
CMYK
0, 0, 0, 0
Aa1.00 · FailAa21.00 · AAA
--brand-white
Blackneutral
HEX
#111111
RGB
17, 17, 17
HSL
0°, 0%, 7%
CMYK
0, 0, 0, 93
Aa18.88 · AAAAa1.11 · Fail
--brand-black
Paperbackground
HEX
#F9F8FE
RGB
249, 248, 254
HSL
250°, 75%, 98%
CMYK
2, 2, 0, 0
Aa1.06 · FailAa19.89 · AAA
--brand-paper
Inktext
HEX
#1F1B34
RGB
31, 27, 52
HSL
250°, 32%, 15%
CMYK
40, 48, 0, 80
Aa16.61 · AAAAa1.26 · Fail
--brand-ink

Core identity

Typography

Download typography

AaThe quick brown fox jumps over the lazy dog400500600700
Interheading
Weights 400, 500, 600, 700Headingsfont-family: "Inter", sans-serif;Get the font

Font files

TTFInter[opsz,wght].ttf856 KBDownload
TXTOFL.txt4.3 KBDownload

Core identity

Voice & messaging

Elevator pitch: Present your expertise clearly with profile examples, practical guides and a free private draft workbench. No account is needed to start.

Core identity

Brand guidelines

Download brand guidelines

Hosted guidelines page: https://aliveprofile.com/brand/identity/brand-guidelines.html

Brand book

PDFbrand-guidelines.pdf497 KBDownload
HTMLbrand-guidelines.html11 KBDownload

Visual language

Patterns, textures & gradients

Download patterns, textures & gradients

Patterns

pattern-01.svg7.2 KB · 1200×1200Download
pattern-01.png139 KB · 1200×1200Download
pattern-02.svg7.2 KB · 1200×1200Download
pattern-03.png119 KB · 1200×1200Download
pattern-02.png152 KB · 1200×1200Download
pattern-03.svg7.2 KB · 1200×1200Download

Visual language

Motion & animation

Download motion & animation

Animated logo

animated-symbol.svg6.9 KB · 200×200Download
animated-logo-loop.svg18 KB · 178×52Download
animated-logo.svg18 KB · 178×52Download
animated-symbol.webp47 KBDownload

Transitions & loaders

loader.svg6.9 KB · 200×200Download
static-loader.svg3.2 KB · 200×200Download
HTMLloader.html3.7 KBDownload
CSSloader.css6.3 KBDownload

Digital & web

Favicons & app icons

Download favicons & app icons

theme-color: #1F1B34
Manifest background colour: #F9F8FE

favicon.svg

favicon-dark.svg2.3 KB · 128×128Download
favicon-light.svg1.6 KB · 128×128Download

favicon.ico

favicon.ico3.6 KBDownload

Apple touch icon

apple-touch-icon.png5.5 KB · 180×180Download

Android / PWA icon

android-light-192.png5.8 KB · 192×192Download
android-dark-192.png2.6 KB · 192×192Download

PWA icon

android-light-512.png19 KB · 512×512Download
android-dark-512.png9.7 KB · 512×512Download

Maskable icon

android-maskable-light-512.png16 KB · 512×512Download
android-maskable-dark-512.png8.9 KB · 512×512Download

Other files

WEBMANIFESTsite.webmanifest995 BDownload
safari-pinned-tab.svg2.2 KB · 128×128Download
ZIPfavicon-set.zip96 KBDownload
android-maskable-light-192.png5.1 KB · 192×192Download
android-maskable-dark-192.png2.3 KB · 192×192Download

Digital & web

Website & share images

Download website & share images

Default page title: AliveProfile — Make your expertise relevant to their project
Meta description: Present your expertise clearly with profile examples, practical guides and a free private draft workbench. No account is needed to start.